Our Roots Run Deep in the Land We Serve
In the world of technology, our story is uncommon. We are not outsiders looking in on the world of agriculture. We are agriculture looking forward. Our company wasn't conceived in a boardroom; it was forged in the field, inspired by decades of firsthand experience.
Our foundation is built on 20 years of hands-on ranching—of mending fences at dawn, of understanding the subtle language of a herd, and of feeling the weight of a season's success resting on weather and wisdom. Our CEO and Chairman of the Board were not just taught business; they were both shaped by the rhythms of ranch life. And our developers, the minds behind our algorithms, don't just see data points; they carry with them the cherished memories of their own family farms—the scent of hay in the barn, the pride in a successful harvest, the importance of legacy.
From Shared Experience to a Singular Mission
What started as a simple idea, sparked in conversations between people who love technology but also deeply love farming and food, has grown into our guiding mission: to revolutionize agriculture through technology, one farm at a time.
We understand that technology can feel disconnected from the tangible realities of the land. That's why we build tools that make sense in the cab of a tractor, not just on a computer screen. We know that data is useless without context, and our context comes from a profound respect for the intuition and hard-won knowledge that has sustained farming and ranching for generations. We bridge the gap between analytics and almanacs, between code and cattle.
Our mission is more than a business plan. It’s a commitment to our own community. We are driven to create solutions that we would have wanted on our own operations—tools that empower, simplify, and add to the bottom line, ensuring that the legacy of the family farm and ranch can thrive for generations to come.
Learn About Our Team